Hi, I'm Mark.
I'm a Creative Director based in San Francisco. I've spent my career at agencies and tech companies making work that solves problems and gets noticed. I'm currently available for freelance, fractional, and select full-time roles.

Selected Work

Projects

Chipotle: Big Dreams
Chipotle: Musician
Sunrun: Dolphin Babies
Sunrun: Flax Seeds
Bank of the West: AZ Wine Works
Bank of the West: British Motors
Slack: Traffic
EA Sports: Skate
About

The long version

Mark Lawson

I'm a Creative Director with an Art Direction background but I've also been writing for years. I equally like concepting, making and presenting the work as I do leading and mentoring teams, because watching someone else crack a brief can be just as fulfilling.

My inspiration doesn't come from award annuals or current trends. It comes from paying attention with my head up out of my phone and watching life. Human interactions, observing the way people behave and the world around me.

I've worked on everything from big consumer brands to small tech startups. Whether B2B, B2C, top of the funnel, bottom of the funnel, a big brand pitch, or a set of online banners, it's all problem solving, and that's what I enjoy most about what I do.

Agency-wise, I've been at BBH NY, JWT, and HEAT, with freelance stints just about everywhere in between. Pereira O'Dell, Venables Bell, Cutwater, Preacher, and a few others I'm probably forgetting. I've also worked client-side as Slack's first Creative Director and most recently as Creative Director at BetterUp.

Industry awards used to be really important to me, but less so now. Yes, I have them.

I'm collaborative, easy to work with, and I'd love to work with you.

Contact

Let's talk